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10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or...
3 Reasons Your Website Might Fail To Attract Enough Customers
Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business - is...
Are You Losing The Most-Valued Space of Your Website?
If you have already tried to get top rankings in the major
search engines then you have experienced some of the search
engine optimization techniques such as doorway pages, invisible
text, cloaking, etc...
You probably did. I did. Every...
Brainstorm: The Essential First Step to Website Development
Brainstorming could be one of the most important steps when starting a website. Brainstorming gives you the focus on what content that you want to relate to your audience. It gives you ideas of what topics will interest you. As well as, it gives...
The Most Common Small Business Web Site Traffic Killers
Copyright 2005 John Jantsch A prospective client asked me to view his web site and give him some advice on how to make the site better. Unfortunately, his site was such a mess it became the inspiration for this article. One of the primary reasons...
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Nonsense! Why do I need a website?
"I don't sell anything online, I don't advertise online, in fact I don't really even know how to use a computer... why should I pay for a website?"
If you don't feel a website can help your business grow or increase business sales, or if you're happy with the site your nephew made for you over half a decade ago... then you're not intune with current business trends and business practices.
Fear the unknown no longer!
Don't feel inferior and don't let that notion frighten you... that's why were here! To educate and help you understand exactly how our design and website services can help you.
You shouldn't do something because everyone else is. As far as the internet is concerned, there are definitely good, sound, solid reasons for having a web presence. This article will touch on just a few... and none of the following points have anything to do with selling a product or service of any kind online. All of these reasons affect your brick and mortar business... in a positive way!
The reasons you should have a website in plain English.
Even if you never use the internet, MOST of your customers do. In early 2005, Google announced it had over 9 Billion pages in its index. Common sense should tell us that there must be something to this internet marketing!
By having even a simple, informative website about you, your product or service, you open an instant, FREE door to perspective clientele that you never had before. This is the digital information age. The purpose of the website is to give yourself a billboard in it. Even the simplest website can:
Instant Access to your business Collateral-
Provide Downloadable forms, price
lists, sale sheets and brochures to people researching a purchase. House a forum via email to quickly and easily answer questions about your goods and services.
Reduce Costs-
A strong enough web presence can eliminate many print advertising and other campaign costs. Even on the most rigourous web campaigns, the advertising cost per customer is far, far less by comparison.
Give People What They Are Looking For-
More and more people research a company or product online before face to face contact. Today people expect to find a web site for a company with at the very least further information on services or products.
Always On-
Information about your company is available 24/7, locally, nationally, and globally at no extra cost. Imagine the cost of a direct mail piece through the post office to every address in the world with a computer!
Cost Effective-
Can easily be the most cost effective advertising and marketing medium of communication to existing and potential customers.
Showcase What You Do Best-
If your product and service is quality and you're a one person operation, your website can focus on your business and open the door to people who might not be thinking of a smaller business for their needs.
About the Author
John Krycek -- As the owner and creative director of theMouseworks.ca I've found the best way to help people with internet marketing is to first help them understand internet marketing! Read more articles on the insights and secrets of web design and search engine optimization in easy, non-technical, up front English!
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